It seems that marketers are finally starting to realize that delivering valuable, relevant content to consumers has some merit. In truth, this has been going on for years, and I'm surprised that there continues to be a debate about it.
Beyond welcoming content from your brand, today's consumer expects it—whether it comes in the form of how-to guides and videos, a consumer electronics video blog, or an iPhone app that helps you remove stains.
This shift is something that we've been talking about at Sequel for a long time. There's a saying we have when speaking with new clients, "You're now in the content business."
This week a dark cloud passed over the world of design as the 55-year-old I.D. magazine announced that they were folding.
Read MoreInteresting video here with Verizon's CMO on their marketing strategy.
While the other networks drove their business by (mostly) promoting their new sexy handsets, Verizon's message was always about the network. Everyone on the other networks find themseves constantly thinking about Verizon (or more specifically about that chap with glasses) when they plead into their phone with frustration "can you hear me now?" Genius.
- Sequel help Wausau Financial Systems Show the Paperless Future
- Campbell’s Launches Next-Generation Annual Report
- Port Authority of NY and NJ launches new, Sequel Designed site
- Ca.com Recognized for Usability Excellence
- Sequel partners with Nonesuch Records for New Release: Allen Toussaint/“The Bright Mississippi”
