About What We Do Who We Are

Sequel is a branding, marketing and communications consultancy. We transform companies through a creative, disciplined approach to strategy and design. Our modular, business-focused solutions leverage insight, imagination, experience and expertise. The goal, for every client, is simple: to ignite change and accelerate success.

Solutions

CMO Advisor

As a CMO, you're in the hot seat, driving top-line growth against stiff competition, while balancing strategic and tactical issues in an environment that never stands still. Is it any wonder that the average tenure of a CMO is less than two years? CMO Advisor will help you beat the odds. Led by our experts, it provides the insight, guidance and savvy you need — to seize opportunities, navigate hazards, and strengthen your career.

Storyteller

A strong, differentiated brand story, consistently told and well understood, makes selling more efficient, people more effective, and growth easier to achieve. Develop a clear narrative that becomes the touchstone of your brand, powering strong, coordinated marketing strategies, inspiring workforce pride and innovation, and enabling your company to stand out in a crowded marketplace.

Thought Leader

Successful companies do more than market products and services — they market ideas. It makes them the go-to resource for customers, who seek them out time and again. How can you play that role in your space? By tapping your greatest resource — your people — to build a thought leadership platform that attracts attention and increases mindshare.

Experience Planner

Smart marketers look at their offerings from the outside in — the way customers do. Experience, after all, is the brand, and the experience has to deliver on the promise. Gain an objective view of how your company measures up with customers. Then build experiences that drive growth by delivering the right value, to the right people, through the right channels, and at every point of interaction.

Team Builder

Eliminate silos, increase engagement, foster greater collaboration. An engaged, committed workforce, with a unified perspective, is essential to growth. From recruitment campaigns that attract the right people to better alignment of development, marketing and sales, we'll help streamline your organization and make it more productive.

Business Accelerator

Even as you plan for the long term, your business demands short-term results. Sequel's creative and marketing team can help you build momentum quickly — through pragmatic multichannel marketing campaigns, online and offline brand executions, and coordinated social media and demand generation programs.

Expertise

Practices

  • Branding
  • Marketing
  • Communications

Capabilities

  • Research
  • Strategy
  • Design
  • Measurement