News & Views

News

Sequel Wins Graphis Design and UX Award for Best Websites

July 02, 2014

For over 70 years, Graphis has been internationally recognized for showcasing outstanding design, advertising and photography from around the globe.

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News

Sequel Partners with HELP/PSI to Reactivate Its Brand and Digital Presence

June 01, 2014

New York, NY – Strategic branding and digital agency Sequel today announced a partnership with HELP/PSI to reposition and rebrand the New York City–based community healthcare services organization.

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News

Sequel Principal Wendy Blattner to Speak at Marketing & Innovation Symposium

April 07, 2014

Sequel principal Wendy Blattner will share the stage with Peyton Patterson, President and CEO of Bankwell Financial Group, at the American Banker Financial Services Marketing & Innovation Symposium in New York City.

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News

More than a rebranding effort, Prager Metis is the start of a new company with a shared perspective

February 17, 2014

After the announcement of the formation of Prager Metis CPAs, LLC, which is the result of a merger between two long-standing firms Prager and Fenton LLP and Metis Group LLC, the firm is proud to announce its new brand image — complete with a new logo, tag line and an exceptional positioning statement, which will guide the firm going forward.

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News

International ARC Awards honors the Bank of America Annual Report

October 14, 2013

For the third straight year, Sequel has worked in partnership with the Bank of America team to help shape the enterprise-wide story into a meaningful investor audience narrative. In 2012, as in past years, this story has also been designed to resonate with employees as well as customers as it continues to advance the bank’s brand transformation.

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News

MSC Industrial and Sequel create a new branded corporate campus experience

July 01, 2013

MSC Industrial Supply Co. (NYSE: MSM), the premier national distributor of maintenance, repair and operations (MRO) products and services, collaborated with Sequel to translate the MSC brand into a visitor experience for their new corporate campus in Davidson, North Carolina.

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News

Rockaway Brewing Company Identity & Packaging Wins at International Creative Competition

July 07, 2014

As a mainstay in the celebration and curation of world-class design and creativity, Graphis has chosen Sequel as an award winner for its brand development and design program for the local craft brewery aptly named Rockaway Brewing Company.

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News

How David Can Out-Market Goliath

September 10, 2014

Mark your calendars! We’re excited about our invitation to participate in this year’s Marketing and Innovation Symposium sponsored by American Banker. The theme of our talk is “How David Can Out-Market Goliath” and it showcases the success around the reinvention of the small-town bank model for the Bankwell Financial Group, headquartered in New Canaan, CT.

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Views

From the Many, One: The Path To Integrated Reporting

Steve Mignogna

These days, most annual reports are little more than a letter from the CEO and a page or two of highlights wrapped around the 10-K. No context to help explain good or bad performance, no details or proof points about long-term vision, and certainly no effort to help an average shareholder understand the management discussion and analysis (MD&A) section.

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Views

The Power of Five: Promoting Confidence in Your Brand

John Nishimoto

Right now, every business has felt or continues to feel it. Spending is down. Skepticism among consumers, employees, and shareholders is high. Marketers are unsure how to best leverage the limited resources they have, but they recognize times of uncertainty are opportunities to increase market- and mind-share. Where to start?

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Views

Mumbling Louder Is Not a Branding Strategy

Steve Mignogna

As we’re all aware, the digital age has given us the ability to reach an enormous audience quickly and more frequently. Through RSS feeds, Twitter, and the older standbys of e-mail and Web sites, a world’s worth of consumers has become a viable, and fairly instantaneous, target.

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Views

Smart CMO: Excel, Beat the Odds and Become a C-Suite Star

Steve Mignogna

As a CMO, you may often feel there’s a target on your back. You’re under constant pressure to achieve results, especially in a challenging economy — yet those results can be hard to quantify with the precision other executives are able to summon. It’s no wonder that the average CMO’s tenure lasts less than two years. The question is, does it have to be that way?

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