News & Views

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All In! Engaged Employees Are Essential to Growth

Wendy Blattner

Companies often like to say that people are their “most important asset” — after all, how many times have you read that phrase in an annual report? The problem is, not all companies behave as if they really mean it. In this particular economic climate, that could be their loss.

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Hidden Opportunity: Use Every Project to Build Your Brand

John Nishimoto

Business leaders have always raised an eyebrow when it comes to the ROI of enterprise-wide branding programs. These programs are multi-year, multi-million-dollar expenditures that look and feel great, but are not seen as contributing to short-term capture of new revenue/market share or short-term business results.

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Brand Loyalty: Where Do You Stand?

John Nishimoto

Thriving in the new economy demands building and preserving brand loyalty. But how, really, does your brand measure up — with customers, investors, employees and others? Understanding where you stand now is essential to knowing what to do next, and to evaluating your progress as you build your enterprise and increase the profile of your brand.

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