News & Views

News

Reinvented careers site attracts fresh talent to a centuries-old global bank

October 11, 2016

Founded in 1856, Credit Suisse has grown into a global private and investment banking behemoth with operations in more than 50 countries and 48,200 employees from more than 150 different nations.

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Views

For those who call it just “look-and-feel” — think again. Think VIBE.

John Nishimoto

Merriam and Webster agree that the word “vibe” means a feeling or spirit that someone or something gives you.

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News

Sequel Partners with HELP/PSI to Reactivate Its Brand and Digital Presence

June 01, 2014

New York, NY – Strategic branding and digital agency Sequel today announced a partnership with HELP/PSI to reposition and rebrand the New York City–based community healthcare services organization.

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News

Sequel Principal Wendy Blattner to Speak at Marketing & Innovation Symposium

April 07, 2014

Sequel principal Wendy Blattner will share the stage with Peyton Patterson, President and CEO of Bankwell Financial Group, at the American Banker Financial Services Marketing & Innovation Symposium in New York City.

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News

More than a rebranding effort, Prager Metis is the start of a new company with a shared perspective

February 17, 2014

After the announcement of the formation of Prager Metis CPAs, LLC, which is the result of a merger between two long-standing firms Prager and Fenton LLP and Metis Group LLC, the firm is proud to announce its new brand image — complete with a new logo, tag line and an exceptional positioning statement, which will guide the firm going forward.

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News

MSC Industrial and Sequel create a new branded corporate campus experience

July 01, 2013

MSC Industrial Supply Co. (NYSE: MSM), the premier national distributor of maintenance, repair and operations (MRO) products and services, collaborated with Sequel to translate the MSC brand into a visitor experience for their new corporate campus in Davidson, North Carolina.

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