MSC Industrial Supply Co. (NYSE: MSM), the premier national distributor of maintenance, repair and operations (MRO) products and services, collaborated with Sequel to translate the MSC brand into a visitor experience for their new corporate campus in Davidson, North Carolina.
The new multi-use, six-story facility houses more than 750 employees (associates) and partners and provides a high-profile destination to attract new talent in and around the Southeastern market. In close collaboration with Rule, Joy, Trammel + Rubio Architects, Sequel was charged with two critical environmental branding functions: first, to design and implement a comprehensive wayfinding and signage program that included creating verbal identities for key meeting and collaboration spaces throughout the campus. The second area of focus was to conceptualize the associate and visitor experience from the entry of the building through the access of upper floors and work areas.
The concept for the visitor experience is “Know What's Next.” This was designed as a journey of discovery, reflection and inspiration for both visitors and associates alike. It features a “statement wall” with the mission statement and a quote from MSC’s founder, Sid Jacobson, plus “milestones in manufacturing” murals that provide impactful, visual landmarks throughout the campus building.
For associates who come to work every day, Sequel designed inspirational visual reminders on each of the six floors. The “Playmaker” paintings celebrate the innovator, the trailblazer and the go-getter with three-dimensional typographic descriptors emblazoned on art assemblages. In conjunction with the “Milestones” exhibition-style murals described above, each floor offers an experiential narrative on how associates can play a role and make meaningful contributions to their respective team as well as to MSC's business success.
The newly designed campus opened in late September 2013 and will become a critical business and recruiting hub, as well as a source of pride for the more than 5,000 MSC associates across the country. In the coming months, this new design strategy for the MSC-branded experience will also be captured in new and existing corporate office sites across MSC's 100+ offices around the country.