News & Views

News

How David Can Out-Market Goliath

September 10, 2014

Mark your calendars! We’re excited about our invitation to participate in this year’s Marketing and Innovation Symposium sponsored by American Banker. The theme of our talk is “How David Can Out-Market Goliath” and it showcases the success around the reinvention of the small-town bank model for the Bankwell Financial Group, headquartered in New Canaan, CT.

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Views

Mumbling Louder Is Not a Branding Strategy

Steve Mignogna

As we’re all aware, the digital age has given us the ability to reach an enormous audience quickly and more frequently. Through RSS feeds, Twitter, and the older standbys of e-mail and Web sites, a world’s worth of consumers has become a viable, and fairly instantaneous, target.

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Hidden Opportunity: Use Every Project to Build Your Brand

John Nishimoto

Business leaders have always raised an eyebrow when it comes to the ROI of enterprise-wide branding programs. These programs are multi-year, multi-million-dollar expenditures that look and feel great, but are not seen as contributing to short-term capture of new revenue/market share or short-term business results.

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