Founded in 1856, Credit Suisse has grown into a global private and investment banking behemoth with operations in more than 50 countries and 48,200 employees from more than 150 different nations.
But their online efforts to recruit new talent — essential to the bank’s ongoing evolution and success — were hampered by an online presence that had grown as complex as the institution itself. More than 60 separate recruitment sites, tailored to specific regions and geographies, lived under the Credit Suisse umbrella, causing career-seekers to get lost in the labyrinth of a frustrating navigation structure.
Credit Suisse challenged Sequel to make it better — and make it fast, with a mandate to launch the reimagined site before the 2016 college recruiting season.
Our information architects got to work, reducing redundancies and complexities in the content, and consolidating them into a single, seamless digital experience designed to serve the client’s needs both globally and locally. Then Sequel led all design and photography efforts, including the creation of engaging infographics that let potential employees glean big-picture facts about the bank’s business and culture, all at a glance. In addition, our creative team visually aligned the offline recruiting vehicles to deliver a fully integrated campaign.
A bold image style focused on the individual strengths and personalities of current employees, putting a tangibly human face on an otherwise impersonal institution. Sequel directed and captured photos of Credit Suisse employees across the globe within a very tight time frame.
The resulting site, applauded widely within the client’s global recruitment community, makes it much easier for potential hires anywhere in the world to learn about the bank’s culture and opportunities, discover open positions that match their skills, and apply for specific jobs — all within one friendly, integrated and informative experience. For Credit Suisse, it achieves the business objective of dramatically simplifying the ceaseless, ever-evolving task of talent acquisition in a competitive and fast-paced financial recruitment environment.
The MIT Enterprise Forum of New York announced the kickoff of the world’s first “real-time” networking and team-building event powered by Cynk.
For most event goers, particularly those who attend business conferences and trade shows, creating networking opportunities is one of the main reasons for attendance.
For over 70 years, Graphis has been internationally recognized for showcasing outstanding design, advertising and photography from around the globe.
New York, NY – Strategic branding and digital agency Sequel today announced a partnership with HELP/PSI to reposition and rebrand the New York City–based community healthcare services organization.
As we’re all aware, the digital age has given us the ability to reach an enormous audience quickly and more frequently. Through RSS feeds, Twitter, and the older standbys of e-mail and Web sites, a world’s worth of consumers has become a viable, and fairly instantaneous, target.