John Nishimoto, creative director and head of Sequel’s branding practice, was a recent guest columnist in Corp!, the online/offline magazine for business leaders. 

As ethics and social responsibility become essential to every company’s brand, Sequel has helped Campbell Soup take sustainability reporting to the next level, with an online CSR as heavily promoted as the company’s robust online annual.

With more than $1 trillion in transactions and 30% of U.S. market processed annually, WAUSAU is the world’s largest remittance processor. Now, the company has turned to Sequel to chart the brand’s pathway into the paperless future. Our first releases, the paperless branch promotional campaign (http://www.paperlessbranch.com) and trade-show installation made their debuts this fall to the acclaim of the financial services industry at BAI Retail Delivery Conference & Expo in Boston earlier this month.

Sequel continued its eight-year partnership with The Campbell Soup Company and launched their 2009 annual review in print and online. This year, we took the iconic brand even further online, transforming the AR into a communications platform integrated into their overall web experience, putting context around the past year’s strong performance, and inviting visitors to dig deeper into the stories behind the numbers.