For a local player to win in the marketplace means reinventing what it means to be a community leader.
In a fast-changing market, we helped BNC Financial Group create a new model of community banking — one that embraces the traditional values that set local banks apart, while at the same time helping to accelerate growth and attract a new generation of customers. We developed “financial wellness” as a platform for the new brand, which drove a new name and visual identity that were carried across all marketing touchpoints, from online to advertising and marketing collateral to a spa-inspired in-store experience. The tagline says it all: “Bank smart. Bank local. Bank well.”
“Bankwell grew both loans and their deposit base by more than 20 percent in the year following the brand launch (compared to a 2- to 3-percent market average in Connecticut).”