For most companies, the leap to digital annual reporting is a no brainer. The challenge is to make the most of this unparalleled opportunity to engage a tech-savvy audience.
Since 2001, we helped this legendary client connect with investors through its annual report by communicating a five-year strategy for growth. In 2008, in a challenging economy, we moved the annual report online, using a wealth of existing video and other content to achieve two ends: save money and build a more engaging investor experience. In 2010, we did the same with Campbell’s CSR report, using a similar content-rich strategy to portray the company’s sustainability efforts and its social and economic impact on communities around the world.