IMS Health

Nothing is more critical than shifting employee and customer perception when the value we deliver has changed.

+

Moving from transactional vendor to consultative partner

What happens when your core product becomes commoditized? This was the question for IMS Health, a global source of pharmaceutical data that was now leaning heavily toward analytics and advice. We helped IMS shift its brand perception not only through a new identity, but new marketing platforms, employee communications, thought leadership publications, groundbreaking annuals and a redesigned corporate website that emphasized analysis and insight and their role in advancing the value of data.

  • SERVICES

  • Brand Development
  • Mobile & Web
  • Marketing & Sales Enablement
  • Branded Environments
  • Name Generation
  • CSR & Annual Reports

Related Work