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New York, NY – Strategic branding and digital agency Sequel today announced a partnership with HELP/PSI to reposition and rebrand the New York City–based community healthcare services organization.
Sequel principal Wendy Blattner will share the stage with Peyton Patterson, President and CEO of Bankwell Financial Group, at the American Banker Financial Services Marketing & Innovation Symposium in New York City.
After the announcement of the formation of Prager Metis CPAs, LLC, which is the result of a merger between two long-standing firms Prager and Fenton LLP and Metis Group LLC, the firm is proud to announce its new brand image — complete with a new logo, tag line and an exceptional positioning statement, which will guide the firm going forward.
For the third straight year, Sequel has worked in partnership with the Bank of America team to help shape the enterprise-wide story into a meaningful investor audience narrative. In 2012, as in past years, this story has also been designed to resonate with employees as well as customers as it continues to advance the bank’s brand transformation.
MSC Industrial Supply Co. (NYSE: MSM), the premier national distributor of maintenance, repair and operations (MRO) products and services, collaborated with Sequel to translate the MSC brand into a visitor experience for their new corporate campus in Davidson, North Carolina.