When the Rockaway Waterfront Alliance (RWA) first engaged Sequel, they were trying to evolve beyond the limits of their initial organizational reputation.
The non-profit had been founded in 2005 as a means to promote environmental awareness around the waterfronts of New York’s Rockaways, primarily through programs for elementary and high school students. As they continued to grow, and as they got to more fully understand the needs of the students with whom they worked, RWA expanded into more community-based areas that had more to do with social equity and access to health services, food, and transportation. However, the expansion into new territory was not reflected in the original, waterfront-focused brand. RWA engaged Sequel to help capture the expanded strategic focus in a new name, visual identity and digital presence that spoke to the needs of the greater Rockaway community.
First, Sequel worked with RWA and its board to develop the new name of RISE, or “Rockaway Institute for Sustainability and Equity.” From there, we addressed the fundamentals of the brand, including graphic identity, promotional materials and wayfinding in the center’s physical space, a renovated firehouse transformed into a multi-use community center.
From there, our team revitalized RISE’s digital presence. We completely reconstructed the user experience to emphasize what RISE does to help both the environment and the people living within that environment to flourish. In addition to giving the whole website a sleeker design, we created an immersive experience that gave equal space to the environmental programs (now branded as “youth programs”) and community programs. Our new design also facilitates access to community participant enrollment, key initiatives and insights for potential funders, and upcoming events.
“Our new RISE brand platform has not only captured our core strengths, but truly speaks to the aspirations of serving and supporting the greater Rockaway community,” says RISE founder and Executive Director Jeanne DuPont. “We can already see a transformation in the eyes of all of our key stakeholders: educators, local officials and private funders.”
In August 2019, Sequel Creative Director David Phan had the honor of acting as a judge at MerComm Inc.’s ARC Awards. Dubbed the “Academy Awards of Annual Reports” by the financial media, the ARC Awards is the world’s largest international competition honoring excellence in annual reports and corporate communications.
New York, NY — Further expanding our service offerings and opportunities for growth, to support government agencies, Sequel is very pleased to announce that we are now certified Professional Services Schedule 00CORP Contract holders, as awarded by the General Services Administration; the procurement arm of the federal government.
Great leaders always know that they need to bring in a council of other types of thinkers; that’s how we work here. It’s like a stew; everybody brings something delicious to it. And so, you can’t really fail, because if you have good ingredients, well, it tastes good! If you have good thinkers, good writers, and good people working with you at every level — all doing a great job — it’s delicious.+
Our package design for Rockaway Brewing Company’s People Power beer has been awarded an American Package Design Award for 2019 by Graphic Design USA! Take a look at their feature on our own Dana Gonsalves, who was the creative lead behind the project and was also chosen by GDUSA as one of the top 50 People to Watch in 2019.+
Think of it as the ultimate glyph or infographic that tells the story of why you. Human beings have been doing this for millennia, with sacred marks, runes, badges, insignia, ideograms, totem poles … any way of inscribing not just identity but function upon the world. In other words, it says visually here is what we stand for and deliver.+