How do you create a distinctive message in the crowded private equity marketplace?
Based in Bahrain, Investcorp had built up a reputation as being a strong player in alternative investments and private equity. In order to increase their presence in Western markets, we leveraged the stories behind Investcorp’s most successful American investments to demonstrate both their expansive reach and their investment prowess.
Our initial focus was to reframe the way Investcorp connected its business strategy to a new brand narrative that manifested in their annual report, pitch decks and overall brand identity refresh. Based on the success of the initial brand work, we were also engaged to build a more robust company intranet, providing employees with a digital workspace to enhance internal collaboration and support the firm’s ambitious goals for growth.
Key Deliverables
- Brand strategy and core messages
- Brand identity refresh
- Employee brand training
- Annual reports
- Corporate tagline
- Digital strategy and user experience
- Employee digital workspace
- Thought leadership content
- Collateral templates
- Video/Motion toolkit
SERVICES
- Brand Development
- Mobile & Web
- Marketing & Sales Enablement
- CSR & Annual Reports
- Digital Product Development
- Employee Communications
