Leveraging a new narrative to activate a digital-native brand


How can a leading-edge digital broker agent still deliver white-glove service?

As a full-service digital broker agency looking to break into the independent insurance agency market with a unique combination of mobile technology and high-touch back office support, Pivot needed to raise its profile and digital presence among business-savvy brokers.

Our focus for the brand narrative was simple: connect the mobile tools and white-glove service story lines to the common benefits of covering clients and empowering brokers to focus on growing their business. Through our brand workshop exercises and visual-to-digital VIBE toolkit, we were able to bring new life to the Pivot brand and product experience, all driven by the new narrative and user-centered design.


  • Brand Development
  • Mobile & Web
  • Marketing & Sales Enablement
  • Digital Product Development