Working Together

Let’s shape what’s next

Markets shift. Customers evolve. And winning brands adapt.

We’re a strategically led, digitally focused branding agency that will find your difference in an ever-changing landscape and bring it to life.

Our Solutions

How we can help

Market Insights &
Brand Strategy

Leveraging customer insights to inform your unique story in the marketplace.

Naming &
Brand Voice

Articulating your singular value through verbal identity and expression.

Logo & Visual
Identity Systems

Expressing a visual identity that’s true to you and reflects the spirit of your brand strategy.

Digital Strategy &
Web Development

Elevating brand and business impact through a distinctive digital presence.

Marketing & Sales
Enablement

Equipping your teams with campaigns and sales tools purpose-built to drive results.

Sustainability &
Corporate Reporting

Bridging your ESG impact and corporate narrative to make an indelible impression.

Employee Engagement
& Activation

Inspiring your people to become true ambassadors and live your brand.

Environment &
Experiential Branding

Transforming spaces, signage and events into unforgettable experiences for your brand.

Private Equity
Solutions

Transforming portfolio companies into high-performance brands.

Our Clients

We love working with ambitious brands.

Our Clients

We love working with ambitious brands.

Successful brands never stop thinking, questioning and evolving. You’re always looking ahead. So are we.

Let’s work together to define and deliver what’s next for your brand.

Featured Work

Elevating relevance

Altasciences
•
Developing a compelling go-to-market story that defies expectations in the clinical research space
Choreo Advisors
•
Establishing a different kind of wealth advisory relationship for a new “day one” experience
First Eagle Investments
•
Elevating the perspective on a venerable investment management firm
McGraw Hill
•
Bringing out the passion of an educational powerhouse for the digital age

News & Insights

Insight

A brief conversation with Dana Gonsalves

Creative Director and culture-builder, Dana has been one of our creative and cultural leaders since 2001. Her passion for great ideas, great design and great food has made her one of the reasons Sequel is what it is. And her homemade holiday cookies that she shares with the team every year aren’t so bad either [...]
News

Crafting a more perfect union: A pint with a purpose

Rockaway Brewing Company (RBC) has taken the pledge! In support of the “People Power Beer” movement, RBC will be releasing a People Power beer in an effort to inspire people across New York city — and specifically the Rockaways — to unite and combat the range of injustices plaguing our nation. Please join them […]
Insight

Reflecting compassion and care through a new brand

The goal of Proud Moments, a behavioral health agency that uses applied behavior analysis (ABA) therapy, is to help children diagnosed on the autism spectrum thrive. So, when they engaged Sequel to refresh their branding and update their website, we made it our goal to create a brand that reflected the hope, optimism and positivity that Proud Moments is all about [...]

$SQL_LOG: $_SERVER: Array ( [SERVER_SOFTWARE] => nginx/1.27.1 [REQUEST_URI] => / [USER] => b85292ed827d418c9b64e9e1b94086e3 [HOME] => / [HTTP_X_VARNISH] => 1866162903, 3356903507, 1342752035 [HTTP_X_TIMER] => S1750390057.979279,VS0,VS0 [HTTP_X_SSL] => ON [HTTP_X_REQUEST_UID] => 57a3e5fab19902da9f01d539668d53c1357487b4ef1fa8f087824a3f738cbd03 [HTTP_X_PROTO] => https:// [HTTP_X_PANTHEON_CLIENT_IP] => 2a02:247a:26d:1000::1 [HTTP_X_FORWARDED_SERVER] => cache-fra-eddf8230119-FRA, cache-chi-kigq8000035-CHI [HTTP_X_FORWARDED_PROTO] => https [HTTP_X_FORWARDED_HOST] => sequelstudio.com [HTTP_X_FORWARDED_FOR] => 2a02:247a:26d:1000::1, 2a02:247a:26d:1000::1 [HTTP_X_FASTLY_ORIG_HOST] => sequelstudio.com [HTTP_USER_AGENT_HTTPS] => ON [HTTP_SURROGATE_CAPABILITY] => styx=\"ESI/1.0\" [HTTP_POLICY_DOC_SURROGATE_KEY] => sequelstudio.com [HTTP_POLICY_DOC_CACHE] => HIT-CLUSTER [HTTP_PCONTEXT_ZONE] => us-central1-b [HTTP_PCONTEXT_SITE_ID] => f4dacc33-d217-4b5b-a379-d5ba561d0536 [HTTP_PCONTEXT_SITE_ENV] => live [HTTP_PCONTEXT_ENFORCE_HTTPS] => transitional [HTTP_PCONTEXT_BOT_TYPE] => [HTTP_PCONTEXT_BOT_NAME] => [HTTP_PANTHEON_PROTO_CHECKS] => true [HTTP_PANTHEON_INTERNAL] => Fastly-Client-Name=\"ionos se\",Fastly-Client-Number=8560 [HTTP_FASTLY_TEMP_XFF] => 2a02:247a:26d:1000::1, 2a02:247a:26d:1000::1 [HTTP_FASTLY_SSL] => 1 [HTTP_FASTLY_ORIG_ACCEPT_ENCODING] => gzip [HTTP_FASTLY_FF] => joJRnthnxfSI3Bx2nmhJCvvRJUKHPCefwI36OSQhcE8=!FRA!cache-fra-eddf8230119-FRA, joJRnthnxfSI3Bx2nmhJCvvRJUKHPCefwI36OSQhcE8=!FRA!cache-fra-etou8220101-FRA, joJRnthnxfSI3Bx2nmhJCvvRJUKHPCefwI36OSQhcE8=!CHI!cache-chi-kigq8000035-CHI [HTTP_FASTLY_CLIENT_IP] => 2a02:247a:26d:1000::1 [HTTP_FASTLY_CLIENT] => 1 [HTTP_DETERRENCE_BYPASS] => 1 [HTTP_COOKIE] => has_js=1 [HTTP_CDN_LOOP] => Fastly, Fastly, Fastly [HTTP_ACCEPT_ENCODING] => gzip [HTTP_ACCEPT] => */* [HTTP_USER_AGENT] => Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/91.0.4472.114 Safari/537.36 Edg/91.0.864.54 [HTTP_HOST] => sequelstudio.com [SCRIPT_FILENAME] => /code//index.php [HTTPS] => on [PATH_TRANSLATED] => /code [PATH_INFO] => [REDIRECT_STATUS] => 200 [SERVER_NAME] => appserver-e6baa025-nginx-b85292ed827d418c9b64e9e1b94086e3 [SERVER_PORT] => 11885 [SERVER_ADDR] => 10.73.9.52 [REMOTE_PORT] => 21290 [REMOTE_ADDR] => 2a02:247a:26d:1000::1 [GATEWAY_INTERFACE] => CGI/1.1 [SERVER_PROTOCOL] => HTTP/1.1 [DOCUMENT_ROOT] => /code [DOCUMENT_URI] => /index.php [SCRIPT_NAME] => /index.php [CONTENT_LENGTH] => [CONTENT_TYPE] => [REQUEST_METHOD] => GET [QUERY_STRING] => [PHP_VALUE] => default_mimetype=\"text/html\" default_charset=\"UTF-8\" [FCGI_ROLE] => RESPONDER [PHP_SELF] => /index.php [REQUEST_TIME_FLOAT] => 1750390057.2593 [REQUEST_TIME] => 1750390057 [FRAMEWORK] => wordpress [DOCROOT] => /code/ [FILEMOUNT] => wp-content/uploads [AUTH_KEY] => MM/7z+w1E0wS1qU6QEgcbx9r7vRuxQLfAKIkU20CJlI= [SECURE_AUTH_KEY] => 6sLGJ2VEESVsKP2TXyozBtm2+ufSV4gLZt3t8v3IZzI= [LOGGED_IN_KEY] => 0wurfVKoy9VdstlPnQib7wUhxOe9h7NOBqROSY6qXS0= [NONCE_KEY] => EdT6SBz5/OqwzktMRhk5iW8Hhe18+VRBm+yly4OueFM= [AUTH_SALT] => v9CtwefXNFaakDamXwa8HPYzP7mGw8C8Tx2hiV7GXrs= [SECURE_AUTH_SALT] => 30kYhEyT1IvOLyPAHblL9WRmUJGXJDTXjM3btOyV1KQ= [LOGGED_IN_SALT] => nlaMcbh8PXtNJkoO3u4SE/8nC8bhqUx+kLYB4104dEA= [NONCE_SALT] => tRDByv9yafQyqLyl+3rCrmGKdJKpUtLhc5NhGz/kMB8= [protected_web_paths_override] => false [protected_web_paths] => [/private/, /wp-content/uploads/private/, /private/, /wp-content/uploads/private/, /xmlrpc.php] [enforce_https] => transitional [php_version] => 7.4 [updated_at] => 1721845930.711872 [DB_HOST] => dbhost [DB_FQDN] => dbserver.live.f4dacc33-d217-4b5b-a379-d5ba561d0536.drush.in [DB_PORT] => 6033 [DB_BINDING_ID] => 1678459209b44d7c9b34c589876946b0 [DB_USER] => 1678459209b44d7c9b34c589876946b0 [DB_PASSWORD] => UY0PFPdPdw7cuC7QBg2ehp06H_HJiC2D [DB_NAME] => pantheon [DB_ZONE] => us-central1-b [DB_RESURRECTOR_HOST] => 10.73.0.110 [PHP_MEMORY_LIMIT] => 512 [PHP_APC_SHM_SIZE] => 256 [PHP_OPCACHE_REVALIDATE_FREQ] => 2 [CACHE_HOST] => 10.73.8.102 [CACHE_PORT] => 11179 [CACHE_PASSWORD] => 82b7e6ff2674472687634a5f3411354b [CACHE_BINDING_ID] => 111d7969cdca43a6a01df0fca530afa1 [CACHE_ZONE] => us-central1-b [CACHE_RESURRECTOR_HOST] => 10.73.8.102 [CUSTOMER_SECRETS_HOST] => https://customer-secrets.svc.pantheon.io:443 [PANTHEON_WPVULNDB_API_TOKEN] => dr7sD1Oe5h3sNQEZAPmY1kjG37hN8adIHeTjH0ZCHWg [OCP_LICENSE] => dd9cc75fa72816fe69f8b3ccc7b8f68ab6043278921d52c3a7990c67aae3 [PANTHEON_SITE] => f4dacc33-d217-4b5b-a379-d5ba561d0536 [PANTHEON_SITE_NAME] => sequelstudio-wp [PANTHEON_ENVIRONMENT] => live [PANTHEON_INFRASTRUCTURE_ENVIRONMENT] => live [IS_EVCS_SITE] => false [PHP_INI_SCAN_DIR] => /php/php-ini/common:/config/newrelic:/php/php-ini/live:/php/php-ini/appserver [PANTHEON_DEPLOYMENT_IDENTIFIER] => live_67 [PANTHEON_ROLLING_TMP] => /tmp/rolling/live_67 [DRUSH_OPTIONS_URI] => sequelstudio.com [WPCLI_URL] => sequelstudio.com [DRUSH_OPTIONS_ROOT] => /code/ [RESURRECTOR_HOST] => mtlsproxyhost [MTLSPROXY_RESURRECTOR_PORT] => 9001 [MTLSPROXY_ENABLED] => true [SECRETS_PROXY_HOST] => https://mtlsproxyhost [CUSTOMER_SECRETS_PORT] => 9002 [CACHE_PROXY_HOST] => mtlsproxyhost [CACHE_PROXY_PORT] => 9003 [PANTHEON_INDEX_HOST] => mtlsproxyhost [PANTHEON_INDEX_PORT] => 9004 [PATH] => /php:/code/vendor/bin:/opt/pantheon/drush:/opt/pantheon/composer:/opt/pantheon/wpcli:/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin [TERM] => xterm [PRESSFLOW_SETTINGS] => {\"conf\":{\"pressflow_smart_start\":true,\"pantheon_binding\":\"b85292ed827d418c9b64e9e1b94086e3\",\"pantheon_site_uuid\":\"f4dacc33-d217-4b5b-a379-d5ba561d0536\",\"pantheon_environment\":\"live\",\"pantheon_tier\":\"live\",\"pantheon_index_host\":\"mtlsproxyhost\",\"pantheon_index_port\":9004,\"redis_client_host\":\"10.73.8.102\",\"redis_client_port\":11179,\"redis_client_password\":\"82b7e6ff2674472687634a5f3411354b\",\"file_public_path\":\"wp-content/uploads\",\"file_private_path\":\"wp-content/uploads/private\",\"file_directory_path\":\"wp-content/uploads\",\"file_temporary_path\":\"/tmp\",\"file_directory_temp\":\"/tmp\",\"css_gzip_compression\":false,\"js_gzip_compression\":false,\"page_compression\":false,\"error_level\":0},\"databases\":{\"default\":{\"default\":{\"host\":\"dbhost\",\"port\":\"6033\",\"username\":\"1678459209b44d7c9b34c589876946b0\",\"password\":\"UY0PFPdPdw7cuC7QBg2ehp06H_HJiC2D\",\"database\":\"pantheon\",\"driver\":\"mysql\"}}},\"drupal_hash_salt\":\"0de5b0da5a733a9446d142564babfaa21f11db797d96c66fd67dfa4bef030c61\",\"config_directory_name\":\"config\"} )

What We Do

Private Equity Solutions

Working Together

Let’s shape what’s next

Our Solutions

How we can help

Market Insights &
Brand Strategy

Naming &
Brand Voice

Logo & Visual
Identity Systems

Digital Strategy &
Web Development

Marketing & Sales
Enablement

Sustainability &
Corporate Reporting

Employee Engagement
& Activation

Environment &
Experiential Branding

Private Equity
Solutions

Our Clients

We love working with ambitious brands.

Our Clients

We love working with ambitious brands.

Featured Work

Elevating relevance

Altasciences

Choreo Advisors

First Eagle Investments

McGraw Hill

News & Insights

A brief conversation with Dana Gonsalves

Crafting a more perfect union: A pint with a purpose

Reflecting compassion and care through a new brand

Contact Us

VISIT

CONTACT US

JOIN US

FOLLOW US