SES

With over one-hundred years of combined expertise in global satellite communications, SES — following its acquisition of Intelsat — now stands as the world’s largest satellite provider.

Building on the strengths of both legacy brands, we created a bold new VIBE (Visual Identity Brand Expression) for SES. From logo design to a complete visual toolkit, collateral templates, and multiple brand videos, every element was crafted to reflect SES’s scale, innovation, and mission. Key design features — like the Orb logo — embody SES’s unique role in connecting people, businesses, and governments worldwide through multi-orbit solutions.

The new VIBE is anchored by a distinctive purple palette, signature centric graphics, expansive use of white space, and a modern, open photography style. Together, these elements bring the new brand to life across all external touchpoints — visually reinforcing SES’s strategic pillars of customer-centricity, innovation, and accessibility.

With a clear link between design and strategy, SES’s visual identity captures a future-forward company ready to shape what’s next in space-enabled communications.