Sapiens

Sapiens has served insurers around the world for more than four decades, earning a reputation for domain expertise, delivery, and partnership. Following its acquisition by Advent International in 2025, Sapiens entered a new chapter — accelerating its focus on AI, intelligent automation, and the future of the insurance platform. Its existing brand reflected where Sapiens had been, and the company needed one that articulated where it was going.

Sequel partnered with Sapiens to build the new brand from the ground up. We began with deep stakeholder and competitive research to identify the space Sapiens could credibly own. Here emerged the idea of “hyper-relevance”; deeply tailored, insurer-specific solutions made possible through the unique convergence of deep industry knowledge and agile intelligence (real-time AI agents and human insights). From that realization, we built a full brand platform: a new vision, mission, and positioning; core values and an employee value proposition (EVP); and a product naming taxonomy to bring clarity to a complex portfolio.

Rather than treating strategy, identity, and production as sequential phases, we worked in a more agile, collaborative model. Leveraging AI-enabled research, content development, and creative production workflows, we evolved the brand platform, visual identity, and launch materials in parallel as Sapiens’ AI vision continued to take shape. The result: a new brand platform anchored by the idea of hyper-relevance; a full visual identity and brand style guide anchored by the new “Lens” logo and wordmark — extended into a redesigned pitch deck, collateral templates, event branding, website redesign, brand video, and new visitor experience for Sapiens’ London headquarters.