Bringing a vibrant community nexus to life


Creating a destination for both young and old

RISE (Rockaway Initiative for Sustainability & Equity), a cultural and community center in the heart of New York’s Rockaways, had to build a clear and compelling brand from scratch — and they asked us to help. Working with the Rockaway Waterfront Alliance, we addressed the fundamentals of the brand, including name generation, graphic identity, promotional materials and wayfinding in the center’s physical space. RISE will expand environmental awareness through educational and cultural opportunities in this beautiful but frequently overlooked part of the city. To accomplish this, the center has connected with a host of programming partners, including colleges, performing arts groups, technology companies and scientific nonprofits.


  • Digital Strategy & Web Development
  • Environment & Experiential Branding
  • Logo & Visual Identity Systems
  • Marketing & Sales Enablement Tools
  • Naming & Brand Voice

From shaping our mission, to developing an inspiring name with a distinct visual identity, to branding the overall experience, RISE would have not come to life without Sequel’s strategic guidance and visionary design.”

Jeanne DuPont, Founder & President of RISE

SAP Redefining the role of brand and naming strategy in partnership with a global technology leader