Zelis

In anticipation of an imminent merger, Zelis and RedCard needed to leverage their unique strengths into a singular brand as they worked to create a better way to price, pay and explain the financial side of healthcare.

Our approach was to understand how the culture of these two companies could work better together, and to deliver a simple, unified narrative that both inspired their teams and activated the market. Building off the Zelis brand name, we utilized Zelis’ passion for service and RedCard’s strength in clear patient-focused communications to create a new strategic narrative, which represented the seamless integration of two organizations looking to disrupt the healthcare payments industry.