Reenvisioning the digital brand experience for a financial icon

Founded in 1982 as an equity research firm, Baron Funds built its reputation on delivering growth equity investment solutions scaled to the long-term investor. Over the years, the business evolved to serve the needs of advisors, institutions and individual clients.

At the time of our engagement, the firm had two separate websites, going to market as both Baron Capital Management and Baron Funds to address its long-standing client segments. Our challenge was to create a user-friendly, value-added, singular digital experience — relevant and tailored to its audiences — that more accurately reflected Baron’s strengths, personality and position in the marketplace. At the same time, Baron needed the site to be fully responsive and easily managed going forward.

The project involved collaborative engagement, including interviews with leadership and key personnel across the firm, to develop a clear understanding of user needs and the desired functionality for the site. Inspired by Baron’s business strategy and unique office environment, we created a bespoke experience that features a powerful landing page with ambient video and showcases their thought leadership. We also provided content strategy and guidance to help the client articulate and retell the firm’s story for new and more digitally savvy audiences.

Our digital team created an easily navigable experience, imbued with the thoughtful yet disciplined spirit of the Baron brand. We built in clear pathways for users to self-identify and quickly access both the information and the refreshingly intuitive account management tools they need.

Related News & Insights

  • Insight

    Brand loyalty: Where do you stand?

    Thriving in the new economy demands building and preserving brand loyalty. But how, really, does your brand measure up — with customers, investors, employees and others? Understanding where you stand now is essential to knowing what to do next, and to evaluating your progress as you build your enterprise and increase the […]

  • Insight

    The power of five: Promoting confidence in your brand

    Right now, every business has felt or continues to feel it: Spending is down. Skepticism among consumers, employees and shareholders is high. Marketers are unsure how to best leverage the limited resources they have, but they recognize times of uncertainty are opportunities to increase market- and mind-share. Where to start? Let’s assume […]

  • Insight

    Hidden opportunity: Use every project to build your brand.

    Business leaders have always raised an eyebrow when it comes to the ROI of enterprise-wide branding programs. These programs are multiyear, multi-million-dollar expenditures that look and feel great, but are not seen as contributing to short-term capture of new revenue / market share or short-term business results. In light of current economic doldrums, marketers […]