Sequel nominated for Global Brand Architecture & Naming Strategy excellence at the Transform Awards 2023

The Transform Awards North America are in their ninth year of celebrating excellence in rebranding and brand strategy. The awards recognize best practices in corporate, product and global brand development work, with categories that focus on content, execution, evaluation and strategy.

This year, Sequel is one of six nominees on the Transform Awards’ short list for our brand architecture and naming strategy efforts with SAP. Our team helped re-envision how SAP goes to market and provide a clearer vision of what SAP does as a enterprise technology leader. And the simplified brand architecture has made it easier for customers to understand the organization’s offering. We’re proud of the work and our ongoing partnership with the SAP team.

We were thrilled to help SAP deliver on their promise of being the enabler of intelligent, sustainable enterprises by establishing a clear, intuitive brand architecture. Customers and prospects can now understand SAP’s offerings more easily and the organization has a strategic roadmap for the future.”

Alex Reid, Head of Research and Strategy

To learn more about the 2023 Transform Awards North America, click here.

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