John Nishimoto

John leads our brand development practice that creates and integrates strategic print, digital and environmental experiences. He brings over 25 years of experience as both a designer and strategist, creating and reinvigorating brands for Fortune 100, mid-market and nonprofit clients alike.

While grounded in uncovering the latent value and refreshing of existing brands, John is equally skilled in defining new start-up and carve out brands. His synchronous workstream approach leverages relevant brand themes to develop naming, positioning, identity and digital concepts in parallel ideation towards an integrated and effective brand go-live. A partial client list includes SAP, Pitney Bowes, BMW to Harvard University, Goldman Sachs and The Muhammad Ali Center for Tolerance.

Prior to joining Sequel, John was Creative Director for the Interbrand/New York office, where he led the Corporate Branding practice.

I have a passion for the right idea. Not the one that just looks good or sounds catchy, but that both connects to the strategic “why” and motivates people to take action — whether it’s getting excited to go to work in the morning, embracing a new idea as their own or looking at what they do in a different way.”