Baron Funds

New, singular digital presence for an iconic growth equity firm and an elevated, tailored experience for its clients


Baron Funds digital experience refresh

Baron Funds needed to deliver a responsive, intuitive and more contemporary digital experience to its clients. To gain a better understanding of business needs, we interviewed stakeholders across the firm. From there, we consolidated existing sites into one easily navigable experience, imbued with the thoughtful, yet disciplined, spirit of the Baron brand, in which users self-identify reflexively and get immediately to where they want to go.


  • Mobile & Web