IMS Health

Nothing is more critical than shifting employee and customer perception when the value we deliver has changed.


Moving from transactional vendor to consultative partner

What happens when your core product becomes commoditized? This was the question for IMS Health, a global source of pharmaceutical data that was now leaning heavily toward analytics and advice. We helped IMS shift its brand perception not only through a new identity, but new marketing platforms, employee communications, thought leadership publications, groundbreaking annuals and a redesigned corporate website that emphasized analysis and insight and their role in advancing the value of data.


  • Brand Development
  • Mobile & Web
  • Marketing & Sales Enablement
  • Name Generation
  • CSR & Annual Reports
  • Employee Communications