Nothing is more critical than shifting employee and customer perception when the value we deliver has changed.
What happens when your core product becomes commoditized? This was the question for IMS Health, a global source of pharmaceutical data that was now leaning heavily toward analytics and advice. We helped IMS shift its brand perception not only through a new identity, but new marketing platforms, employee communications, thought leadership publications, groundbreaking annuals and a redesigned corporate website that emphasized analysis and insight and their role in advancing the value of data.
Key Deliverables