IMS Health
Nothing is more critical than shifting employee and customer perception when the value we deliver has changed.
Moving from transactional vendor to consultative partner
What happens when your core product becomes commoditized? This was the question for IMS Health, a global source of pharmaceutical data that was now leaning heavily toward analytics and advice. We helped IMS shift its brand perception not only through a new identity, but new marketing platforms, employee communications, thought leadership publications, groundbreaking annuals and a redesigned corporate website that emphasized analysis and insight and their role in advancing the value of data.
Key Deliverables
- Brand strategy and core messages
- Brand architecture and editorial voice
- Brand guidelines and training
- Digital strategy and user experience
- Content strategy
- Site design and development
- Demand generation and integrated marketing
- Sales enablement tools
- Collateral design and architecture
- Internal brand alignment
- Workplace branding and experience design
- Launch messaging and rollout
- Annual report (print and digital)
SERVICES
- Brand Development
- Mobile & Web
- Marketing & Sales Enablement
- Name Generation
- CSR & Annual Reports
- Employee Communications
