How do you reinvigorate an established brand to be more digitally relevant?
In the face of an “education-as-a-service” marketplace, this established brand with a legacy for quality print-based educational materials needed to refresh their reputation of passion and care for the learning sciences with a more contemporary visual and verbal voice. We redefined the meaning and usage of their heritage red and the “square” that made them great while breathing a new life into their story. Staying authentic to who they are and their reputation for quality, we brought their brand to the digital medium in a way that showcased their legacy strengths – introducing their passion to new students and educators while reigniting the loyalty of their existing customers.
Key Deliverables
- Logo and visual identity system
- Brand story and core messages
- Digital strategy & user experience
- Site design & technical consulting
- Employee brand training
- Tradeshow & event experience design
- Digital marketing campaign
SERVICES
- Brand Development
- Mobile & Web
- Marketing & Sales Enablement
- Branded Environments
