McGraw Hill

Bringing out the passion of an educational powerhouse for the digital age.

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How do you reinvigorate an established brand to be more digitally relevant?

In the face of an “education-as-a-service” marketplace, this established brand with a legacy for quality print-based educational materials needed to refresh their reputation of passion and care for the learning sciences with a more contemporary visual and verbal voice. We redefined the meaning and usage of their heritage red and the “square” that made them great while breathing a new life into their story. Staying authentic to who they are and their reputation for quality, we brought their brand to the digital medium in a way that showcased their legacy strengths – introducing their passion to new students and educators while reigniting the loyalty of their existing customers.


  • SERVICES

  • Brand Development
  • Mobile & Web
  • Marketing & Sales Enablement
  • Branded Environments