What’s the best way to make your brand offering comprehensible? Give people relevant information that’s simple and clear — and a path that is as personal as it is intuitive.
For Millennium Trust, a custodial financial services firm with a concentration on alternative investments, a responsive website that could cut through the complexity and promote its unique value proposition was a must. Working closely with the firm’s management, we pulled off a complete design and UX overhaul, revamping the site’s look-and-feel, creating clearer user paths and intuitive navigation, enabling content sharing and expanding the focus from primarily individuals to one equally shared by financial advisors and institutional investors.
Key Deliverables
“It has been a great experience working with everyone at Sequel. In today’s world, it’s hard to find a partner you can fully trust and I felt confident with the Sequel team every step of the process.”