What’s the best way to make your brand offering comprehensible? Give people relevant information that’s simple and clear — and a path that is as personal as it is intuitive.
For Millennium Trust, a custodial financial services firm with a concentration on alternative investments, a responsive website that could cut through the complexity and promote its unique value proposition was a must. Working closely with the firm’s management, we pulled off a complete design and UX overhaul, revamping the site’s look-and-feel, creating clearer user paths and intuitive navigation, enabling content sharing and expanding the focus from primarily individuals to one equally shared by financial advisors and institutional investors.
“It has been a great experience working with everyone at Sequel. In today’s world, it’s hard to find a partner you can fully trust and I felt confident with the Sequel team every step of the process.”