In a changing world of managing risk, even a well-respected name must refresh its image.
Long an amalgam of separate business units, this leading global actuarial firm had to unify its brand and clearly communicate its role in the world of risk management. To accomplish this, we focused on two assets that defined the entire organization — peerless risk analysis and a completely unbiased point of view. We launched the rebrand with a new brand identity, advertising and marketing that promoted perspectives from Milliman consultants. We also redesigned the website as a platform for both information and thought leadership content, making it easier for potential clients and recruits to understand Milliman, what it does and the difference the firm makes in helping clients better manage risk.