Will a high-end brand lose its allure if it becomes a more democratic presence online? Not if the transformation is accomplished with customer insight, ease-of-use and style.
As a premier high-fashion brand, NARS knew that growth was a balancing act — specifically between its exclusive reputation and the more democratic demands of digital commerce. To find that balance, we built a site that blended high-end allure with supreme functionality. This made it a pleasure to explore color and tap the knowledge of the experts while at the same time making it simple to browse and purchase NARS products. The result: NARSCOSMETICS.COM quickly became a heavily trafficked shopping site — one that achieved profitability within a year of launch.