Pitney Bowes

As a marketplace evolves, leveraging new capabilities and technology is critical to success. But, will customers believe?


Shifting perceptions to make a venerable brand tech-forward

A company built on physical mail and shipping, Pitney Bowes knew that future growth would come from investment in technologies focused on consumer intelligence and multi-channel engagement. The problem was wrapping the minds of employees and customers around that idea. Through trade show environments, sales enablement tools and annual reports, we told clear, simple stories of how the company’s technologies make brand relationships more targeted and personal.

Over the years, Sequel has been a real, go-to partner in helping us tell a singular and compelling story to our clients, investors and our employees.”
Bill Hughes
CCO of Pitney Bowes


  • Marketing & Sales Enablement
  • Branded Environments
  • CSR & Annual Reports