Prager Metis

Nothing seals a merger better than a brand and set of values everyone can believe in.


Building a new brand from the best of both worlds

Born of a merger of midsize accounting firms, Prager Metis needed a new brand that would help to unite, visually and culturally, a top 100 professional services player. Working closely with leaders to identify values brought to the whole by each firm, we arrived at a positioning based on the combination of partner attention and true global reach. We then designed a brand identity, starting with a dynamic logo, a revamped website and a wide range of other customer collateral.


  • Brand Development
  • Mobile & Web
  • Marketing & Sales Enablement