RISE
How do you connect communities to the waterfront? By being the cultural and educational center for local families.
Creating a destination for both young and old
RISE (Rockaway Institute for a Sustainable Environment), a cultural and community center in the heart of New York’s Rockaways, had to build a clear and compelling brand from scratch — and they asked us to help. Working with the Rockaway Waterfront Alliance, we addressed the fundamentals of the brand, including graphic identity, promotional materials and wayfinding in the center’s physical space. RISE will expand environmental awareness through educational and cultural opportunities in this beautiful but frequently overlooked part of the city. To accomplish this, the center has connected with a host of programming partners, including colleges, performing arts groups, technology companies and scientific nonprofits.
Key Deliverables
- Brand strategy and core messages
- Brand architecture and editorial voice
- Logo and visual identity system
- Collateral design and architecture
- Corporate signage and wayfinding
- Workplace branding and experience design
- Name development
- Launch messaging and rollout
“From shaping our mission, to developing an inspiring name with a simple, yet distinct visual identity, to branding the overall experience, RISE would have not come to life without Sequel’s creativity and dedication.”
SERVICES
- Brand Development
- Marketing & Sales Enablement
- Branded Environments
- Name Generation
