Rockaway Brewing Company
Creating a brand for the food and beverage category has unique challenges — like creating a brand you want to have a beer with.
Leveraging local color and the heritage of an urban oasis
As the first craft brewery in the borough of Queens, Rockaway Brewing Company had two challenges: first, devising a name amid hundreds of clever-sounding upstarts and, second, embracing the richness of a forgotten oceanside neighborhood now known, more than anything, for its surfing scene. Over more than a few beers, we helped the founders carve out a local craft beer brand, creating everything from a visual and verbal identity to POS marketing, product packaging, a range of brand swag and a visual presence at the bar.
Key Deliverables
- Brand strategy and core messages
- Editorial voice
- Logo and visual identity system
- Collateral design and architecture
- Name development
- Launch messaging and rollout
SERVICES
- Brand Development
- Marketing & Sales Enablement
- Name Generation
