Rockaway Brewing Company

Creating a brand for the food and beverage category has unique challenges — like creating a brand you want to have a beer with.


Leveraging local color and the heritage of an urban oasis

As the first craft brewery in the borough of Queens, Rockaway Brewing Company had two challenges: first, devising a name amid hundreds of clever-sounding upstarts and, second, embracing the richness of a forgotten oceanside neighborhood now known, more than anything, for its surfing scene. Over more than a few beers, we helped the founders carve out a local craft beer brand, creating everything from a visual and verbal identity to POS marketing, product packaging, a range of brand swag and a visual presence at the bar.


  • Brand Development
  • Marketing & Sales Enablement
  • Name Generation