SAP SuccessFactors

How do you celebrate a brand’s distinctly human values while tapping into the power of an established brand family?


Elevating the “people-part” in branding a revolution in HR technology

Following a key acquisition, SAP sought our help in positioning SAP SuccessFactors for greater success in the marketplace. We created a new positioning that integrated the strengths of both brands, as well as a themeline, “Success is Simply Human,” that has become the core of the new entity’s distinctively people-centric messaging. In addition, we created marketing collateral, an enterprise solution graphic and an image library to give internal teams the right tools to go to market.


  • Marketing & Sales Enablement
  • Name Generation
  • Employee Communications