SAP SuccessFactors
How do you celebrate a brand’s distinctly human values while tapping into the power of an established brand family?
Elevating the “people-part” in branding a revolution in HR technology
Following a key acquisition, SAP sought our help in positioning SAP SuccessFactors for greater success in the marketplace. We created a new positioning that integrated the strengths of both brands, as well as a themeline, “Success is Simply Human,” that has become the core of the new entity’s distinctively people-centric messaging. In addition, we created marketing collateral, an enterprise solution graphic and an image library to give internal teams the right tools to go to market.
Key Deliverables
- Verbal identity system
- Enterprise solution graphic
- Collateral design
- Image library
- Name development
- Tagline development
- Launch messaging and rollout
- Sales enablement tools
- Event and trade show design
SERVICES
- Marketing & Sales Enablement
- Name Generation
- Employee Communications
