Ready to Soar

SES is now bigger and better than ever, and Sequel’s mission was to help uncover and define a compelling new story for the rebrand effort. Through our discovery process of extensive stakeholder interviews, including industry analysts and customers as well as employee focus groups and surveys, Sequel gained a deep understanding of both legacy companies and the dynamic industry they helped shape. Leveraging the pioneering histories of Intelsat and SES, we built the new brand to unveil SES’s visionary future — with a purpose statement centered on using and creating space to make a difference for SES’s internal team and their customers.

From defining strategy to designing identity to developing campaign activations, Sequel helped shape the SES brand from the ground up. The new visual identity is bold and future-facing; every element reflects strategic insight and expresses SES’s values of customer-centricity, innovation and collaboration.