Resonant Clinical Solutions

Audax Private Equity acquired and rebranded the clinical service business of Avantor Inc. as Resonant Clinical Solutions. Resonant is comprised of three long-standing brands — EPL Archives, MESM, and Therapak — each with deep roots in clinical trials services. Sequel was tasked with creating a brand narrative, new corporate name, logo, VIBE (look-and-feel) and digital presence for Resonant.

Sticking to an agile and ambitious timeline, we delivered a strategic and visual brand identity that culminated in the launch of Resonant’s website — highlighting their range of clinical service offerings and the brand’s modern feel. While establishing search equity for the new Resonant page, we ensured customers could easily access kitting services from all three legacy companies. To solidify this new digital presence, we also developed a suite of marketing and sales enablement tools, along with internal communications and social media assets.