Sequel Nominated for Corporate Rebrand Excellence at the Transform Awards
Sequel has been nominated for a Transform Award in the Best Corporate Rebrand Following a Merger or Acquisition category, recognizing our work with SES following its acquisition of Intelsat.
The Transform Awards celebrate excellence in rebranding and brand strategy, highlighting organizations and agencies that have successfully transformed brands to reflect new business realities and ambitions.
SES and Intelsat each bring legacies as pioneers in satellite communications; together, they create the world’s largest satellite provider, connecting over 99% of the world’s population through terrestrial and space solutions.
The rebrand opportunity extended beyond combining two separate organizations. It was about defining a compelling story for a new company with expanded capabilities, global reach, and a bold, shared vision for the future.
Working closely with the SES team, Sequel conducted extensive research with leadership, employees, customers, and industry analysts to understand the strengths of both legacy organizations and identify what the new company could uniquely bring forward. Through a unified brand strategy, narrative, and visual identity, we built every element of the new brand to express SES’s values of customer-centricity, innovation and collaboration.
We’re proud to receive this recognition and grateful to the SES team for their partnership throughout this transformative engagement.
After extensive research with employees, customers and analysts, we decided as a team that the new SES must be more than two companies coming together, more than a corporate rebrand. It is the charting of a new course for a new company.”
To explore the full SES case study: click here.
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