Why Sequel

What sets us apart

Big agency experience with hands-on engagement

Our leaders come from global branding, marketing and digital firms. We deliver a high level of expertise with a boutique, client-focused approach. And, our senior team is hands-on from beginning to end — ensuring you get the full value of our experience and talent.

An unwavering commitment to connect brand to business

Great creative in service of your business and marketing goals is a hallmark of our approach. We immerse ourselves in your objectives, culture, audience needs and the challenges we’re solving; developing solutions that move people and the needle.

A team that evolves with your needs

We work as an extension of your internal team at every stage — bringing best-in- class skills across the most critical disciplines. As your needs change, our resources expand and contract to ensure you always get the right talent at the right time.

A History of Working Together

Our partnership with SAP

Sequel has worked with SAP on over 100 projects since 2012, serving as a strategic and creative partner across a range of areas: from recasting the product and brand architecture and developing new naming guidelines to repositioning SAP SuccessFactors to bring back the humanity to the brand.

Work Samples

Brand Strategy

Brand Naming

Campaign Strategy

Specialized Design Production

Copywriting

Digital Experience

Meet Your Core Team

Ready for everything

John Nishimoto Partner, Executive Creative Director
Alex Reid Partner, Head of Strategy and Research
Brian Crooks Managing Director, Digital Experience
Dana Gonsalves Creative Director

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