Apollo Global Management

Building reputational capital


Creating a more sophisticated brand image and employing digital strategies to showcase investment performance

As a well-established private equity firm, Apollo was looking to gain wider recognition of its business strategy and the depth of its bench. Among other work, this manifested in the creation of brand guidelines, an employee brand platform, a portfolio company portal, an array of marketing materials and design of Apollo.com, including monthly tracking and consultation to improve performance. Additionally, we developed marketing communications for their Global Wealth Management offering, with a special focus on high-profile client events.

In addition, we developed a series of reports, including Annual Impact Reports and robust ESG Reports that showcase the performance of not only Apollo, but the portfolio companies it owns — bringing to life a series of case studies and detailed metrics that collectively tell the compelling story of their commitment to sustainability.


  • Digital Strategy & Web Development
  • Employee Engagement & Activation
  • Environment & Experiential Branding
  • Logo & Visual Identity Systems
  • Marketing & Sales Enablement Tools
  • Sustainability & Corporate Reporting

BAIM Institute for Clinical Research Creating what’s next when a revered brand graduates from Harvard