First Eagle Investments

Elevating the perspective on a venerable investment management firm


Refreshing the brand and digital presence to differentiate the long-established firm in a crowded marketplace

First Eagle Investments manages ~$110 billion in assets on behalf of institutional and individual clients. Collaborating with strategy, business and marketing stakeholders across the firm, we defined what differentiates First Eagle — the ability to “See the Unseen” to deliver elevated results powered by deep analytical insight and well-grounded strategies. We then expressed that in a unique, timeless and digitally forward visual identity system that captured First Eagle’s distinct point of view.

Aerial photography and topographics symbolize the long view, while close-up imagery evokes First Eagle’s depth of analysis and laser focus. In combination, these serve as a recurring metaphor for knowing the landscape and successfully navigating a way forward in all markets.

In addition, we designed a comprehensive sales collateral system, a video/motion toolkit, presentation templates, an employee brand book and office signage to extend the impact of the renewed brand.


  • Digital Strategy & Web Development
  • Environment & Experiential Branding
  • Logo & Visual Identity Systems
  • Marketing & Sales Enablement Tools
  • Naming & Brand Voice

Giving a stalwart investment house an energized and new perspective that captures what is inherent in their culture and their investment style — and making it embrace a concept borne of who they truly were — was a huge win.”

Wendy Blattner, Principal

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