SAP SuccessFactors

Making business success human again


How do you celebrate a brand’s distinctive energy while tapping into the power of an established global brand?

Following a key acquisition, SAP sought our help in positioning SAP SuccessFactors for greater success in their growing portfolio. We developed a new brand positioning and narrative that integrated the strengths of both brands, as well as a theme line, “Success is Simply Human,” that had become the core of the new entity’s distinctively people-centric message.

In addition, we created an entire sales enablement toolkit that connected brand aspiration to solution selling. A complete presentation library, go-to-market sales collateral and a “people-focused” custom-created image library gave internal sales and marketing teams the right tools to connect the dots between what their promise is and how they deliver.


  • Employee Engagement & Activation
  • Environment & Experiential Branding
  • Logo & Visual Identity Systems
  • Market Insights & Brand Strategy
  • Marketing & Sales Enablement Tools
  • Naming & Brand Voice

Partnering with the CEO allowed us to not only get to answers and ways to better connect marketing and sales needs, it was critical to tap into the human side of their story, especially for an HR-tech leader.”

John Nishimoto, Principal, Executive Creative Director

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