Unit4 Technologies

Transforming the ERP category from enterprise planning to “experience real purpose”


How do you help a regional ERP software provider become a global player?

As a mid-market technology provider in the enterprise software category, and with new leadership at the helm, Unit4 sought to bring a sense of humanity and purpose to a business built through add-on acquisitions.

Our approach was to reorient the name “Unit4” from its roots in old technology references to one focused on people. By inverting the well-used corporate abbreviation “U4” to “In business 4U,” we were able to create a fresh, new creative platform that changed the brand narrative from one of a passive holding company to one of a dynamic, global technology player focused on helping employees to better understand “how work should feel.”


  • Digital Strategy & Web Development
  • Employee Engagement & Activation
  • Environment & Experiential Branding
  • Logo & Visual Identity Systems
  • Market Insights & Brand Strategy
  • Marketing & Sales Enablement Tools
  • Naming & Brand Voice

Sequel built a narrative and identity that became critical in telling our story, our mission and purpose for customers, investors and employees. A rebrand of this size and scope with highest quality is not easy to do. Sequel was the right partner for us!”

Julie Knight, Chief Marketing Officer, Unit4 Technologies

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