Alex Reid Named Partner at Sequel

Since joining Sequel eight years ago, Alex has served as our Head of Strategy & Research, helping to shape client engagements, build our Strategy team, and deepen our capabilities in insight-led brand development. His expertise spans customer research, brand positioning, naming and messaging—and his influence can be seen across nearly every one of our engagements.

Alex’s leadership and creative thinking have been instrumental to Sequel’s evolution. From helping brands define their market positions and connect the dots between strategy, storytelling and activation, to mentoring our growing team of strategists and content creators, Alex brings a unique blend of rigor and clarity to everything he touches.

With more than 20 years of experience in strategic branding, Alex previously held senior leadership roles as Partner at Lippincott, SVP at Sterling Brands and Managing Director at Sullivan. He also founded two independent brand consultancies, where he helped clients drive business growth through strategic clarity and creative impact.

“Sequel has always been a place where cross-disciplinary collaboration fuels big thinking, creative synergies and meaningful outcomes,” said Alex. “I’m honored to step into this new role and continue working alongside such talented partners, teams and clients to move great ideas forward.”

“As Partner, Alex will continue to lead strategy and insights, connecting smart strategies to breakthrough creative solutions while now also helping to steer the future of the firm. We couldn’t imagine a better collaborator to help shape what’s next—for us, and for our clients,” said co-founder and Partner, Wendy Blattner.