Baim Institute For Clinical Research

What’s next when your brand graduates from Harvard?


Back to the basics of what made you great

The Harvard Clinical Research Institute (HCRI) needed to grow beyond Harvard’s sphere to attract more diverse faculty and a broader sponsor list. Sequel led the team to focus on one of the institute’s founders, Dr. Donald Baim, to honor and reinforce all the values that made the institute great — and to drive future success. We named them the Baim Institute for Clinical Research, and developed a dynamic, yet sophisticated, identity to reinforce their academic passion for innovation and leadership. We delivered the new identity through brand launch collateral, employee training materials and an engaging new digital presence.


  • Brand Development
  • Mobile & Web
  • Name Generation
  • Employee Communications