What’s next when your brand graduates from Harvard?
The Harvard Clinical Research Institute (HCRI) needed to grow beyond Harvard’s sphere to attract more diverse faculty and a broader sponsor list. Sequel led the team to focus on one of the institute’s founders, Dr. Donald Baim, to honor and reinforce all the values that made the institute great — and to drive future success. We named them the Baim Institute for Clinical Research, and developed a dynamic, yet sophisticated, identity to reinforce their academic passion for innovation and leadership. We delivered the new identity through brand launch collateral, employee training materials and an engaging new digital presence.