Back to the basics of what made you great
The Harvard Clinical Research Institute (HCRI) needed to grow beyond Harvard’s sphere to attract more diverse faculty and a broader sponsor list. Sequel led the team to focus on one of the institute’s founders, Dr. Donald Baim, to honor and reinforce all the values that made the institute great — and to drive future success. We named them the Baim Institute for Clinical Research, and developed a dynamic, yet sophisticated, identity to reinforce their academic passion for innovation and leadership. We delivered the new identity through brand launch collateral, employee training materials and an engaging new digital presence.
Key Deliverables
- Name development
- Logo and visual identity system
- Brand strategy and core messages
- Digital strategy and user experience
- Site design and development
- Employee communications
- Launch messaging and rollout
- Image library
- Collateral design
SERVICES
- Brand Development
- Mobile & Web
- Name Generation
- Employee Communications
