A spirited name, clear messaging and vibrant identity are more than a brand image — they can literally help redefine the future of an organization.
Seeking to better reflect an expanded mission, this healthcare nonprofit in New York City asked us to rethink not only their name, but their positioning, messaging and visual identity. Arriving at the name, Brightpoint Health, we developed a logo and visual identity that captured the warmth and humanity of a group that cares for thousands of patients in underserved communities. A new tagline, “Welcome to Wellness,” drove the launch and many elements of the brand, including the organization’s website, mobile app, print collateral and environmental graphics.
“Our mission was to create a brand and identity so dramatically unique among healthcare providers that it would be impossible to go unnoticed. Sequel delivered a product that was far beyond our wildest imagination.”