How do you help a regional ERP software provider become a global player?
As a mid-market technology provider in the enterprise software category, and with new leadership at the helm, Unit4 sought to bring a sense of humanity and purpose to a business built through add-on acquisitions.
Our approach was to reorient the name Unit4 from it roots in old technology references to one focused on people. By inverting the well-used corporate abbreviation “U4” to “In business 4U,” we were able to create a fresh, new creative platform that changed the brand narrative from one of a passive holding company to one of an dynamic, global technology player focused on helping employees to better understand “how work should feel.”
Key Deliverables
- Logo and visual identity system
- Brand story and core messages
- Digital strategy & user experience
- Site design & technology development
- Employee brand training
- Tradeshow & event experience design
- Sales enablement pitch decks and collateral
SERVICES
- Brand Development
- Mobile & Web
- Marketing & Sales Enablement
- Branded Environments
- Name Generation
- Employee Communications
