Unit4 Technologies
Transforming the ERP category from enterprise planning to “experience real purpose”
Overview
How do you help a regional ERP software provider become a global player?
As a mid-market technology provider in the enterprise software category, and with new leadership at the helm, Unit4 sought to bring a sense of humanity and purpose to a business built through add-on acquisitions.
Our approach was to reorient the name “Unit4” from its roots in old technology references to one focused on people. By inverting the well-used corporate abbreviation “U4” to “In business 4U,” we were able to create a fresh, new creative platform that changed the brand narrative from one of a passive holding company to one of a dynamic, global technology player focused on helping employees to better understand “how work should feel.”
Services
- Digital Strategy & Web Development
- Employee Engagement & Activation
- Environment & Experiential Branding
- Logo & Visual Identity Systems
- Market Insights & Brand Strategy
- Marketing & Sales Enablement Tools
- Naming & Brand Voice
Sequel built a narrative and identity that became critical in telling our story, our mission and purpose for customers, investors and employees. A rebrand of this size and scope with highest quality is not easy to do. Sequel was the right partner for us!”