MRO

Overview Building on long-standing relationships with providers, payers and business partners, MRO (Medical Records Online) added advanced technology and automation capabilities to streamline the way data is accessed and shared with customers and requestors across the value chain. By aggregating and harmonizing data sets across disparate systems and locations through this new technology platform, MRO […]

Apollo Global Management

Overview Creating a more sophisticated brand image and employing digital strategies to showcase investment performance As a well-established private equity firm, Apollo was looking to gain wider recognition of its business strategy and the depth of its bench. Among other work, this manifested in the creation of brand guidelines, an employee brand platform, a portfolio […]

Quiet Platforms

Overview Coming off a strategic merger that opened new avenues of growth over a now robust and expanding national footprint, Quiet Logistics needed a new brand, new messaging, new website and new ways of extending its reach into its chosen markets. And they needed all of it fast. We delved into the character and possibilities […]

MidCap Financial

Overview Elevating the brand, creating a compelling digital presence and establishing a go-to-market starter kit MidCap provides a range of debt solutions — helping its clients access the capital they need to advance their strategies and finance growth. Sequel’s charge was to create more professional and cohesive branding, plus an initial set of marketing touchpoints […]

RISE

Overview Creating a destination for both young and old RISE (Rockaway Initiative for Sustainability & Equity), a cultural and community center in the heart of New York’s Rockaways, had to build a clear and compelling brand from scratch — and they asked us to help. Working with the Rockaway Waterfront Alliance, we addressed the fundamentals of […]

McGraw Hill

Overview How do you reinvigorate an established brand to be more digitally relevant? In the face of an “education-as-a-service” marketplace, this established brand with a legacy in quality print-based educational materials needed to refresh its reputation of passion and care for the learning sciences with a more contemporary visual and verbal voice. We redefined the […]

American Regent

Overview Bringing a new sense of agility and dynamism to a generic pharmaceuticals legacy Formerly Luitpold Pharmaceuticals, the generic pharmaceuticals and injectables manufacturer American Regent tasked us with reenergizing what was a behind-the-scenes brand. With an understanding of the company culture of care for both their customers and production quality, we created a new brand […]

First Eagle Investments

Overview Refreshing the brand and digital presence to differentiate the long-established firm in a crowded marketplace First Eagle Investments manages ~$110 billion in assets on behalf of institutional and individual clients. Collaborating with strategy, business and marketing stakeholders across the firm, we defined what differentiates First Eagle — the ability to “See the Unseen” to […]

Belmont Medical Technologies

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Investors Bank

Overview Helping the number one community bank in New Jersey to build on its own success Investors Bank has grown tremendously over the past decade, from a $10 billion community bank into a $25 billion regional powerhouse, propelled by a reputation for building great relationships with its customers. To spur further growth, appeal to new […]