CW Advisors

Overview Identifying differentiated value and bringing it to life in a crowded marketplace Since 2009, Congress Wealth Management, a Boston-based independent registered investment advisor, has been providing wealth solutions to individuals, families, foundations, and endowments. To underscore its evolution into a full-service wealth management and financial planning advisor, the firm needed a refined name and […]

AMG

Overview Creating a distinct brand platform and digital presence to highlight a unique approach to partnership For three decades, AMG has partnered with leading independent investment firms globally, building an unmatched track record of success. Recognizing an opportunity to redefine its market position, AMG sought to refocus the brand on its distinct partnership approach. We […]

MRO

Overview Building on long-standing relationships with providers, payers and business partners, MRO (Medical Records Online) added advanced technology and automation capabilities to streamline the way data is accessed and shared with customers and requestors across the value chain. By aggregating and harmonizing data sets across disparate systems and locations through this new technology platform, MRO […]

Rockaway Brewing Company

Creating a brand for the food and beverage category has unique challenges — like creating a brand you want to have a beer with Overview Leveraging local color and the heritage of an urban oasis As the first craft brewery in the borough of Queens, Rockaway Brewing Company had two challenges: first, devising a name […]

Apollo Global Management

Overview Creating a more sophisticated brand image and employing digital strategies to showcase investment performance As a well-established private equity firm, Apollo was looking to gain wider recognition of its business strategy and the depth of its bench. Among other work, this manifested in the creation of brand guidelines, an employee brand platform, a portfolio […]

Quiet Platforms

Overview Coming off a strategic merger that opened new avenues of growth over a now robust and expanding national footprint, Quiet Logistics needed a new brand, new messaging, new website and new ways of extending its reach into its chosen markets. And they needed all of it fast. We delved into the character and possibilities […]

MidCap Financial

Overview Elevating the brand, creating a compelling digital presence and establishing a go-to-market starter kit MidCap provides a range of debt solutions — helping its clients access the capital they need to advance their strategies and finance growth. Sequel’s charge was to create more professional and cohesive branding, plus an initial set of marketing touchpoints […]

RISE

Overview Creating a destination for both young and old RISE (Rockaway Initiative for Sustainability & Equity), a cultural and community center in the heart of New York’s Rockaways, had to build a clear and compelling brand from scratch — and they asked us to help. Working with the Rockaway Waterfront Alliance, we addressed the fundamentals of […]

McGraw Hill

Overview How do you reinvigorate an established brand to be more digitally relevant? In the face of an “education-as-a-service” marketplace, this established brand with a legacy in quality print-based educational materials needed to refresh its reputation of passion and care for the learning sciences with a more contemporary visual and verbal voice. We redefined the […]

American Regent

Overview Bringing a new sense of agility and dynamism to a generic pharmaceuticals legacy Formerly Luitpold Pharmaceuticals, the generic pharmaceuticals and injectables manufacturer American Regent tasked us with reenergizing what was a behind-the-scenes brand. With an understanding of the company culture of care for both their customers and production quality, we created a new brand […]