Resonant Clinical Solutions
Overview How do you turn existing lines of business into a differentiated and ownable brand? Audax Private Equity acquired and rebranded the clinical service business of Avantor Inc. as Resonant Clinical Solutions. Resonant is comprised of three long-standing brands — EPL Archives, MESM, and Therapak — each with deep roots in clinical trials services. Sequel […]
SES Internal Brand Alignment
Overview Creating a new employee culture that offers space to make a difference As an important part of a larger rebranding effort, the multi-orbit satellite provider SES acquired Intelsat — combining the companies’ integrated terrestrial and space solutions to connect 99% of the world’s population. With two legacy brands coming together, SES faced inevitable obstacles […]
SES
https://sequelstudio.com/wp-content/uploads/2025/09/08-Outro-Logo-Purple-loop-hb.mp4 Overview Going beyond satellite comms to define a new space With over one-hundred years of combined expertise in global satellite communications, SES — following its acquisition of Intelsat — now stands as the world’s largest satellite provider. Building on the strengths of both legacy brands, we created a bold new VIBE (Visual Identity Brand […]
Pyramid Labs
Overview Pyramid Labs provides pharma and biotech partners with end-to-end support — from formulation and development, to clinical supply and commercial production. Sequel created a new strategic framework, visual identity, and logo that brought a modern edge to Pyramid’s legacy of expertise. The refreshed identity elevates the company’s partnership-first and science-oriented spirit, and the redesigned […]
CW Advisors
Overview Identifying differentiated value and bringing it to life in a crowded marketplace Since 2009, Congress Wealth Management, a Boston-based independent registered investment advisor, has been providing wealth solutions to individuals, families, foundations, and endowments. To underscore its evolution into a full-service wealth management and financial planning advisor, the firm needed a refined name and […]
AMG
Overview Creating a distinct brand platform and digital presence to highlight a unique approach to partnership For three decades, AMG has partnered with leading independent investment firms globally, building an unmatched track record of success. Recognizing an opportunity to redefine its market position, AMG sought to refocus the brand on its distinct partnership approach. We […]
Brightpoint Health
Overview Bringing new relevance, meaning, and energy to a long-standing healthcare brand This New York City-based healthcare nonprofit faced a fundamental disconnect; its brand lacked the heart of service and warmth that made its people — and purpose — unique in the medical management space. Seeking to better reflect their internal culture and patient-centered mission, […]
MRO
Overview Building on long-standing relationships with providers, payers and business partners, MRO (Medical Records Online) added advanced technology and automation capabilities to streamline the way data is accessed and shared with customers and requestors across the value chain. By aggregating and harmonizing data sets across disparate systems and locations through this new technology platform, MRO […]
Apollo Global Management
Overview Creating a more sophisticated brand image and employing digital strategies to showcase investment performance As a well-established private equity firm, Apollo was looking to gain wider recognition of its business strategy and the depth of its bench. Among other work, this manifested in the creation of brand guidelines, an employee brand platform, a portfolio […]
Quiet Platforms
Overview Coming off a strategic merger that opened new avenues of growth over a now robust and expanding national footprint, Quiet Logistics needed a new brand, new messaging, new website and new ways of extending its reach into its chosen markets. And they needed all of it fast. We delved into the character and possibilities […]
